It gets harder and harder to have a unique online marketing strategy, because just about anyone could have a presence on the web. According to Hootsuite experts, 98% of digital consumers are using social networks which makes it valuable to invest in social ads. Many upcoming trends and new network options have been spoken about since the new year and it gets complicated to know just which ones to follow.
At Adeo Internet marketing, we believe that understanding your marketing campaigns is the key to any success. If you don’t know who your targeted audience is, you won’t know how to reach them. Here are a couple of tricks that can help you market your business online.
If this isn’t already done, you might want to get to it. To know exactly what kind of customer you’re trying to target, you should have a precise description of a single customer that globally represents your target audience. By doing so, you can find their interest, gender, age, approximate annual salary and so on. This will help you strategize any social media post or campaign ads you may have planned. If you’re not completely sure who to target, launch a single general ad on Facebook in order to see which target audience reacts most.
It’s easy as 1,2,3 to make an online ad or a boosted post on Facebook, but do you understand all the data that you’re looking at? If you don’t, you might as well be throwing money out the window. The dashboards are confusing and you might misinterpret your leads and conversions. Joel Shapiro says, “Although they can convey snapshots of important measures, dashboards are poor at providing the nuance and context that effective data-driven decision making demands”. Ask an analyst and make sure to measure your return on investment.
If you don’t have a measurable goal, you probably shouldn’t launch a new campaign. Chances are it’ll be too general and everyone does “general.” Knowing just about everybody is on the Internet, you have to let them know exactly who you are and what you do in order to get a call to action.
Generating leads seems difficult but you just need the right branding and ideas to know just how to reach the right customers!