10 Marketing Strategies for Instagram that Every Brand Should Know

September 20, 2016

Following are 10 tips that will help you build a strong presence on Instagram to engage your target clientele. Working with a qualified Montreal web design company such as Adeo can also be a sensible solution. In short, take advantage of the exposure offered through this platform.

1. Use hashtags as a part of your strategy

With the exception of your business image, hashtags are the most essential part of your marketing strategy on Instagram. Hashtags are how your content is found.

2. Become a part of the Instagram community

As with any social media platform, you get great results when you build relationships. Instagram is about more than posting pictures, it is about building communities around those photos.

3. Know the optimal posting frequency

Only you will be able to determine through trial and error the optimal posting frequency. Most brands post on average 1.5 times per day. However, keep in mind that it is better to go for quality than for quantity.

4. Keep your images aligned with the vibe of the brand

The brands that are most successful on Instagram are the ones that ensure that the images they post align with the brand’s image and message.

5. Optimize your profile

It is immensely important to optimize your Instagram profile, and fortunately, it does not take a lot of time. Again, keep your brand image, display your logo so that users know it is the official account of the company and use a personalized hashtag.

6. Use the right tools

Using the right tools such as Iconosquare and Schedugram can help you analyze your results and save a significant amount of time.

7. Use Instagram ads to extend your reach

Using ads can substantially increase your reach. However, you need a Facebook account to create an ad on Instagram.

8. Invest in growing your followers

Without a solid base of followers, your efforts will produce little in the way of exposure and growth. Post consistent and relevant content.

9. Be a follower

As a general rule, when you follow someone on Instagram, they will follow you in return, it is one of the most consistent ways to build a target audience.

10. Vary your postings

While you want to be consistent with supporting your image, you still need to integrate variety into your posts. Here are some ideas from publications:

  • images submitted by your customers;
  • pictures of your work environment and your employees;
  • a preview of your new products.

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