The Importance of Infographics

July 16, 2021

Raising in popularity, infographics have increasing become a marketer’s go-to choice to spread news. Whether it be web pages, newsletters, social media posts or any form of hardcopy marketing, infographics have the highest success rate achieving a wide, varied audience.

Known to be one of the easiest to read and most aesthetically pleasing of statistics out there, this is a great chance to come up with new graphic designs. Through creativity, there are countless designs of original graphics that can be used, and even more variations of colors, fonts, and graphics to choose from.

To Keep in Mind

When it comes to graphic design, there are a few rules to keep in mind that we would like you to consider before any final decision.


Infographics can contain numerous information, meaning an intricate design can overrun any text it contains. Instead, try for a simple design that makes the writing stand out from the rest. As well, limit the colors used to help ensure that the important aspects can be seen easily.


Make sure your original pieces of work are branded with a graphicly pleasing logo for an added to step to help your audience remember you. I can take up to 7 impressions before a potential client can recognize a brand, so make it easier on yourself and incorporate them in your infographics. For an even more efficient approach, keep the logo in the same spot to help your clients spot it more easily.

SEO Pleasing

While you’re at it, plan out your infographics to be as SEO (search-engine-optimization) pleasing as they are aesthetically. SEO is one of the best ways to get your website recognized by search engines, such as Google. With this added attraction, you can’t go wrong. Make sure your audience can find you and your brand wherever they go.

Can’t figure out what you’re doing wrong? Contact us today to consult with our expert graphic designers and figure out how we can help you.

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