Content Calendars 101

August 16, 2021

Content calendars are an ideal part of staying organize with any of your marketing tasks. When it comes to content creation, it can help tremendously when you have your plans laid out in front of you. This can be done daily, weekly, or monthly based on your content frequency. Consider starting with ideas based around holidays, seasons, and special events and then fill in the remaining space with everyday content.

Content calendars can be used for all the following marketing tasks:

  • Social media posts
  • Blog posts
  • Newsletters
  • Templates
  • Infographics
  • Videos
  • Podcasts

Tips to Get You Started


The first step is to decide what type of content calendar you want to use. There are many templates online for digital calendars, printable pages or you can use your own planner, calendar, or notepad. Once that is decided, you can start finalizing how you will record all your ideas. Map out which days you will be posting, creating or any deadlines you wish to set yourself. Try color coding your different types to help you stay visualized.


Make sure to keep track of important details you don’t want to forget along with the task to help minimize confusion. Content creation will be a breeze if you keep all your thoughts and ideas in one place. Consider using templates to help you stay efficient, needing only a few details to stay on task.

Keep it Updated

The most important part of using a content calendar is to keep it updated and check it every day. Making sure everything gets done can use a little bit of help, and this is exactly the push you will need. Besides, we can guarantee that once you start, you’ll be wondering how you ever lived without one!


Content should be planned to publish consistently and frequently. It is ideal to have content posting on a regular basis, even daily if possible. Don’t leave your audience waiting because you get behind on your tasks at hand.

Need help getting hold of your content and planning? Contact us today to find out how we can help you.

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