With evolving technologies, constantly changing algorithms and growing competition, Search Engine Optimization (SEO) is a crucial step to add to one’s digital marketing plan. Unfortunately, many do not give this task enough importance. Here are the 5 common mistakes that can be avoided with proper SEO management.
In order to be among the first on search engines, the optimization of your site must be done with rigorous precision. This is why it is necessary to call on SEO specialists. At Adeo, our team of experienced professionals stay ahead of new trends to ensure maximum value for our customers.
During optimization, it is very important to use precise and relevant keywords. Often, websites will rank on search engines under keywords that are not related to the products or services offered. In order to be consistent with the site, we suggest you create a list of keywords using online services such as Google Keyword Planner or similar tools. They will help you analyze the potential of each keyword and find new ones that you may not have thought of.
Meta descriptions, meta titles, URLs and alternative text images are often forgotten or overlooked. It is essential to optimize them differently on each page and not use the same text throughout the site. The length of each description must also be taken into account. For example, meta descriptions are 230 characters on average while meta titles are only 70 characters. Finally, it is important to include certain keywords in each component. On the other hand, it is necessary to find a happy medium. If too many keywords are used, the website could ultimately be penalized by search engines.
The experience that a customer lives on your website will influence your SEO. It is therefore important to have a fast loading speed and an efficient design that is suitable for all devices. Without this, the dropout rate could increase dramatically and affect your ranking on search engines. In order to improve your loading speed, make sure your website does not contain too many larger volume files and images.
The content is greatly important for SEO referencing. Search engines aim to give the best results to their users. Therefore, if your website does not meet the demand of the user, search engines will not prioritize your site. You must write relevant and original content. Websites that use duplicate or plagiarized content will be penalized. Finally, take the time to create content that consumers want to see, and search engines will reward you with results.
For more information on SEO practices to adopt, don’t hesitate to contact our team today!