We’re always trying to do things differently in order to outdo the competition. What will it take for a customer to purchase our product instead of a similar version from our biggest rival? It’s hard to predict which marketing actions will make the client purchase. It’s hard to tell if it’s the confidant branding of a company, the creative content, the customer service or the stunt you pulled that one time. These actions are all as important as they bring out traffic and increase your brand's authority.
Creativity is necessary for all businesses. But what does being creative mean in this era of constant change?
This term is not as pretty as it sounds. It doesn’t necessarily trigger great ideas from just about anybody at any time, it only implies to see differently. Nowadays, we are talking about creative culture rather than blank creativity because it should entice every team member to think beyond its expertise. Creative culture is about combining many great minds into one great idea.
A marketing agency such as Adeo Internet Marketing can help you bring your website and content to a whole other level by proposing insights. You can also improve your social media content by using such services.
Being creative isn’t about writing your words in colour, brainstorming in a yoga position or even adding a board game break, it’s up to each individual to find their thinking strategy. For some people it might require some alone time, and for others, drawing on a piece of paper. You can’t just ask for creativity; you need to work for it.
For agencies and any other businesses for that matter, it’s good to mix people from different departments in order to get the most out of all meetings. It always helps to have an outsider question your way of thinking. Adding a creative member to your team will provide many opinions and will open up your field. Thinking of a problem in a different way may generate different solutions.
According to the 2016 State of Create study, only 4 out of 10 people qualify themselves as creative and only 31% consider living their creativity to its fullest. In some industries, creativity and production cannot cohabit. This is a major barrier to innovation. Investing more time in a great idea is much better than throwing away an average idea to meet a short deadline.
Being creative can be taught. Proof is Montreal La Factry’s school of creativity sciences was launched recently in order to meet business goals. It offers continuing education to professionals from many domains. It’s never too late to surround yourself with creative minds or to become one!