Just how much data is out there? Consider this: International Data Corporation predicts that by 2020, there will be 40 zettabytes of it. That’s 40 trillion gigabytes. We are truly living in the age of big data! So much of it gets generated every moment, thanks largely to social media, mobile devices, and all sorts of information that’s instantly and automatically digitized and added to the pile. Plus, there’s the log from all of our smart devices on the oddly-named Internet of Things (or IoT), learning your habits and whirring quietly in the background until it’s time to switch on the lights, raise the thermostat and start brewing your morning joe.
Businesses store their data in various places: on the cloud, on their own servers, and in data silos, or databases on storage drives that can’t be accessed easily because it’s not integrated with current databases. However, this stored data is needed more and more so that companies can analyze trends and make smarter decisions. It may be overwhelming to think about, but there’s a developing issue here.
Whether it’s data that's five seconds old or five decades old, companies need to be able to pull up any piece of information they need quickly and easily. But gaining access to everything can be tricky, and the idea of calling up old data through the cumbersome process of trolling an outdated database — “going to the vault,” so to speak — seems antiquated and unnecessary. Businesses need access to it all, and while there’s been a lot of focus on real time updating of information, there’s now an increasing need to integrate the old data with the recent data.
Database integration is essential for good customer relationship marketing. It also gives companies an organized means of warehousing all of their data, and it makes data recovery faster and more streamlined. Done through a process referred to as ETL — that’s extract, transform, and load — database integration is an unpacking of the old databases, those figurative boxes in the attic, and making that information accessible and usable again. It sounds a lot simpler than it is, of course, but in today’s business world, integrating old data with the continual influx of new data is necessary for long-term survival.
The senior programming professionals at Adeo Internet Marketing can help your company with its database integration project, from planning a strategy to executing it successfully. You may know us a Montreal web design company, but we’re truly a full-service agency that can help your business optimize all of its technology operations and usage. Give us a call today at (877) 841-5386, and let’s talk about your business’s database integration.