Easy Ways to Boost Your Online Sales

January 24, 2020

The primary goal of almost every business nowadays is to increase their online sales, no matter if you run a small or large company, you should always aim to increase your sales. Luckily, there are so many ways in which you can boost your sales online and believe it or not some of these methods you can implement right away.


Ad Extensions for More Ad Clicks

If you are selling your items online, then ad extensions are a must-have feature. With the extensions, you can make your ads bigger and it will display them on more places, and the best part is that it doesn’t cost you any extra money while at the same time it will increase your ad’s click-through rate!


Create a Sense of Urgency

It is always important to stay honest about who you are and what you are selling, but there is no rule against creating a sense of urgency method in order to boost sales. Plenty of customers will respond positively to the sense of urgency method, no matter if you create special or limited product offers. Although there are various ways in which you can achieve this because of the products you can shop online, some methods will be more effective than others.

For example, if you cannot create a limited-edition product sale to increase the income, then maybe you can offer some type of financial motivation plan for the customers who are making the purchase right away, a plan like a discount or free shipping for example.


Offer fewer choices

If you are selling a wide range of different products, then you should try to structure down either your products or website in a way that will offer your customers fewer choices. This method will reduce the chance that the customer will be overwhelmed by plenty of different products.

This can be achieved by rearranging your products into more narrow categories or you can simply place some greater emphasis on individual products.


Provide as much as possible payment methods

Consumers tend to return to websites that have more than just regular (credit card) payment options. If you can offer more payment methods, including the services that are popular on the mobile, then you will make it easier for your business to prospects.

Now, we are not saying that it will be easy to optimize your website for all these types of payment methods but doing so will definitely be a great way to increase the online sales on your website.


Start using Tiered Pricing

Whenever you go to eat at some of your favourite restaurants, chances are really high that you will choose one of the mid-priced dishes. The reason why you will go for this is because most of the restaurants are using manipulative psychology that pushes people toward mid-priced meals.

People often avoid the cheapest meals but they also tend to avoid the most expensive ones, which makes the mid-priced dishes the perfect option. This method is mostly known as a “Decoy Pricing” and the same strategy can be applied for your online business.

By adding a third “Decoy” option on your website, you can push your customers to the mid-priced option, the one that you actually want them to buy. Of course, some of the customers will go for the most expensive options, and that is great, but most of your customers will subconsciously avoid the decoy and go for the mid-range option, which is exactly the option you want them to go for.



Some of these methods will take time before you can see them in action, but most of them are easy to apply to your business and without any doubts, they will only increase your sales. We hope that our article helped you and that it has resolved some of your questions regarding the sale boosts.

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