How to Get People to Opt-In to Your Email List

October 16, 2013

Every business, whether in Montreal or worldwide, can benefit from establishing and developing an in-depth email list. Not only does it allow you to reach out to your past clients, it also allows you to reach out to people who may not have purchased from you...yet.

Why Email Marketing is Valuable

Building a truly unique and catchy landing page, writing newsletters, making a valuable offer or providing inside information are just a couple of ways to engage your customers through email marketing; but they all require an email marketing list of people to send your offer to.

Don’t Forget:

When building an email marketing list, the first thing to keep in mind is that every single email address must have been given to you by the owner. Meaning clients must have opted-in to be added to your list. If you’ve ever tried to build a list, you may be thinking that’s difficult. 

But it’s not! We came across a great article outlining the most popular reasons people subscribe or “opt-in” to email lists. If you understand email marketing you’ll quickly understand the value in knowing what makes people interested in giving you their email address.

  • 58% opt in to get special discounts or offers
  • 39% opt in to take part in a special promotion or contest
  • 37% opt in because they are a customer

And remember, building an email list must be an opt-in process, meaning you can’t just compile a list of subscribers, you must have their permission!

Interested in building up your email marketing list? Hire a Montreal internet marketing company with experience in email marketing campaigns...Adeo!


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