The Importance of Videos in Your Marketing Web

April 19, 2017

Videos are no longer a nice additional to a marketing strategy, they are an expectation.  The statistics of videos on social media platforms are staggering – Snapchat sees over 8 billion daily video views and Instagram Stories has 150 million active daily users.  Early predications are saying that 74% of internet traffic in 2017 will be videos.  To get started, here are 4 tips to help get you up and running.  

1. Establish Goals

Videos are simply a means to an end but it is impossible to reach the end if you do not have clear goals.  Your video content should be an integral part of an overall marketing web strategy.  Clear objectives must be set otherwise you will waste valuable resources for very little return. 

2. Understand your Audience

Knowing who your target audience is and how he behaves online is key to a success marketing campaign.  Identify who your target audience is and what social media platforms he prefers.  Some important questions to ask include:

  • What platform does my target audience use most often?
  • Are they more likely to be using a desktop, mobile device or tablet?
  • What day/times are they most active online?

General industry research as well as specific analytic software can provide tremendous insight that can guide you towards creating content that is best formatting for a particular platform.   

3. Promote Your Content

Creating an awesome video is not enough.  Once it has been created, make sure you have a clear strategy for how you will get it out there in front of as many people as possible.  This can be done through multiple channels simultaneously, including paid or earned media promotion. 

4. Track the Returns

As mentioned earlier, video content is part of a larger marketing web strategy and just as you need to set goals, you need to track the return you are seeing.  Not only will this help prove the effectiveness of a campaign, it can also identify weaknesses that could be improved upon.  If you do not track the return on investment, it will be impossible to know if you have achieved the goals you set.  

Towards a Video Campaign That Brings

While creating and promoting video content may not be the easiest or cheapest option, it is definitely worth it.  One study found that 76% of businesses found video provided an excellent return on investment. There is no alternative, to have any successful online marketing strategy you need to be using videos.  For those who may be less comfortable with this avenue, companies like Adeo Internet Marketing can provide expert advice and assistance for anything involving the marketing web. Contact us now!

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