How to Increase eCommerce Sales During the Holidays

November 16, 2020

Holidays are fast approaching and with it is a chance to boost your company’s sales. According to some reports, November and December are the most lucrative months in the year for retailers and small businesses. As the holiday season means attracting new customers and boosting sales, A successfully planned strategy can build relationships that you can carry through the rest of the year. Here are some of the ways you can increase sales during this busy season.

Set Sales and Marketing Goals

As many begin their holiday shopping in November, it is important to start planning and executing sales and marketing strategies as soon as possible. Set goals in a calendar and write down any promotions you have in mind.

Get Online

In the past few years, online shopping has become the new norm. Case in point – “Cyber Monday” has fast become the online equivalent of Black Friday.  If you want your customers to find you and shop online, it is recommended to optimize your retail website for user-friendly experiences.

Social Media

Outside of traditional search engines like Yahoo or Google, people rely on social media. If you have a good social media following, whether it be Facebook, Instagram, or any other platform, use it to your advantage. Share interesting and shareable content to your followers and let them know about your amazing product or service. 


Always add a link to your page, organize themed contests or engage in conversations with your clients and followers. If your content is liked by your audience, they will be encouraged to check what you have to offer.

Reward Loyal Customers

It is very important to keep in mind that retaining your loyal customers costs you a lot less than acquiring new ones. During the holiday season, show them that you’re thinking of them. Send them personalized e-mails, offer special discounts and send gift ideas based on their usual order. Remember, people appreciate when companies are thinking about them, and in return they will build a stronger bond.

For any business, the holidays are a great time to increase revenue, as well as finding a strategy that best suits your goals, needs and budget. Now that you have some tips on how to attract and retain customers during the holidays, play around with various marketing ideas and get creative. Oh, and don’t forget, keep it festive and inclusive. 

Need help or don’t know where to start? Contact us today to discover new and improved marketing solutions to boost your sales!

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