4 Ways to Optimize your Online Sales During the Holidays

November 16, 2018

It’s no surprise that all businesses experience increased traffic during the holiday season due to a raise in demand and sales. For several years now, this has been happening on the web as well since more and more of the population have turned to online shopping. If you are running an eCommerce business, here are 4 tips that will help you get through this time of year without too many pitfalls.

Updated Inventory

One of the biggest sources of unsatisfied customers is when they are notified, after making a purchase, that the item they want is out of stock. Even if the customer gets reimbursed, they don’t get the desired product. This usually results in frustration. Keeping your inventory updated and restocked is essential to avoid any inconveniences of this type.

Easy Payment Methods

To prevent customers from contacting you frequently due to payment issues. Make sure your payment platform is easy to understand and there are no technical delays during the purchasing process. You will save time from answering questions and fixing payment issues. This will help you focus on other, more important tasks for your business.


Do you want to generate more sales during the holiday season, or diversify your clientele? Publish your products on your social network pages with a catchy title. For example, “It could be the perfect gift for a loved one!”, “What a unique gift!” or “Definitely a sustainable product!”. What’s important is to create scheduled publications for two months in advance. This will prevent you from trying to find moments throughout your busy schedule to publish your content on social media. They will automatically be published according to the schedule you have predetermined. Of course, you can add extra publications whenever you like to leave a little room for spontaneity.

Follow Up with Customers

When a purchase is made, make sure sales representatives can follow up with the buyer. Most of the time, this is done by an order confirmation email including the date of purchase and the tracking number. Afterwards, it is possible to send other types of emails, such as satisfactory surveys or discounts for a following purchase. It is possible to create email templates to send using an email software or our CMS, this way sales representatives only have to fill in the customer’s information and order details.

Not sure where to start or how? Contact us and the Adeo team will help you create an eCommerce platform that meets your specific needs and those of your customers.

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