I recently came across a great article explain when a PPC (paid per click) adverting campaign is the right internet marketing strategy to use. We typically use Google when conducting PPC campaigns for our customers.
One point that I would add, is it’s also a great way to measure the quality of a key phrase before starting an SEO marketing strategy. Search engine optimization takes time, so why spend months optimizing your website for a key phrase that doesn’t bring you the desired results.
The goal of promoting any website is to bring a targeted audience to your website and to generate quality sales leads or sell your product online. More internet traffic on your website = more sales!
I hope you find this article interesting,
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