Top 5 most effective types of social media for advertising in 2020

March 12, 2020

In today’s world, it’s not so difficult to share your content anywhere in the world, all you need is a social media, a powerful tool for many different things, including advertising. Advertising can take many different forms, but social media can make sure your content reaches the most remote parts of the globe as quickly as possible.

Today, we’re going to talk about the 5 most effective types of social media to help you advertise successfully, so let’s get started!

            1. LinkedIn

This platform is very popular among graduates and companies looking for entry-level or experienced workers. Apart from that, LinkedIn offers an extraordinary service for a job search, and you can even contact certain recruiters or members of a certain company to get more information about it.

But if you run a company and your main goal is to target other companies, then LinkedIn is the right place for you. You can easily get in touch with other companies and try to form partnerships with them.

            2. Pinterest

Pinterest is a social media network filled with visual content, similar to Instagram. However, you should know that targeting on Pinterest is very different from Instagram, as this social media has a much larger user base (about 80%). For example, if you decide to start advertising women’s products, you can reach a good audience on this network.

Pinterest is really great for creative products, and you can also find a lot of inspiration there because its users are very active. Advertisements made on Pinterest are easily blended with the content created by its users. This way, all its users can be interested in your content directly from the platform, without even having to leave the platform itself.

            3. YouTube

YouTube is another excellent advertising platform. According to Brandwatch, YouTube has taken third place among the most visited websites, so using it for advertising can be very good for your business. As this platform is under Google, you can easily get more information about other people and therefore target your ads to specific customer groups that are perfect for your business.

            4. Instagram

Instagram is one of the most popular social networks and is mainly used by the younger generation, but it also has a significant number of adults. This network through which you can share photos and videos is an ideal choice for advertisements that can only be presented through visuals.

To advertise on Instagram, simply upload a photo or short video with a message. Be sure to select the perfect images that will showcase your brand and your business. But if you feel it’s too much for you, just hire some of Instagram’s people to get your message viral in no time. 

            5. Facebook

As far as advertising on social networks is concerned, we can say that Facebook is the king of them. With nearly 2.5 billion active users, you can easily reach your target audience. The most interesting thing about advertising on Facebook is that you can set your daily budget limit so you don’t spend a penny more.

Another great thing that advertising on Facebook can bring you is a targeted audience based on age, interests, location, gender, etc. You can even make different ads to display between mobile and desktop users.

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