4 Factors to Converting the Unconverted—Turn Your Online Leads into Customers

November 25, 2013

The Million Dollar Difference

There is a big difference between a beautiful webpage and a beautiful webpage that leads to conversions! You can have all the traffic in the world going to your website, but if you’re not converting that traffic, they may as well be going to your competitor’s site.

A great visual design and user friendly design are your first steps to converting web traffic, but there is more to it than simply being pretty. If you’re interested in making your website more effective and converting more of your traffic to customers, read our about the four biggest factors:

1. Trust Factors

One of the things online customers look for first is your trust factors. A trust factor is basically a stamp of approval, a recommendation, a quick “thumbs-up” on your site, your brand and your products. Trust factors can have a huge impact on conversion, so displaying them openly is one of the first things you want to look at doing.

Take full advantage of each and every one of your available trust factors. Imagine yourself visiting your website for the first time. Would you feel that your site is trustworthy if you weren’t familiar with it? If your answer is no or maybe, consider displaying items like:

  • Logos of your partners/affiliates
  • Certifications or credentials
  • Anti-spam promise
  • Security policies
  • Accredited payment gateways
  • Portfolios and current clients
  • Number of users or registrants
  • Testimonials and quotes
  • Success stories or profiles
  • Better Business Logo
  • Security badges

2. Call-to-Action Centered Pages

You can have all the well-written content in the world, but if it doesn’t inspire someone to do something, you’re wasting your time. While you do want to avoid being overtly sales-oriented, make a point of each page having a very clear and EASY to follow call to action. That way, every potential lead that visits your website will be able to get to exactly the right place every time.

3. Reward your Visitors

Savvy website owners will be trying to get as much information on every visitor as they possibly can. So having pop-up contact forms, surveys, or other on-page forms to collect personal information is really important.

But if you want people to pony-up and dish out their information you’d better be prepared to actually offer them something of value in return. We all love being rewarded. And we all love receiving free stuff! So take some time to think about what you can offer people in return for them taking the desired action. Here’s a few quick ideas:

  • Develop an e-course
  • Offer a well-written e-book
  • Free webinars
  • Newsletters
  • Free gift
  • Anything free!
  • Anything that will create an opportunity for contact
  • Discounts, coupons and promotions
  • Whitepapers (In-depth and high-quality)

Keep in mind that whatever you offer should go one step further to win-over your potential client and drive home your credibility. It is an opportunity to reward them and to shine your true colours!

4. Keep it Simple!

Do make sure to keep your website, landing pages, and online forms as simple as possible. If you’re demanding field upon field of information you run the risk of people bouncing. If things get too complicated many online consumers will get either suspicious or frustrated and drop you. Think about the information that you really need, and only ask for that. Save the more complicated stuff ‘till later when you’ve converted the lead to a new client.

Lastly, if you’re having difficulty converting your web traffic into paying customers, there may be other factors that are hindering you. If you’re not sure how to get started, or would like an assessment on your website; Adeo can help! Give us a call today and turn your website into a source of steady leads!

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